Ugly Xmas Rashie

What started as ‘Australia’s new Christmas tradition’, soon grew to be more than just a one-off, festive novelty. With 2018 being the fourth year for The Ugly Xmas Rashie, a new design was in order. The limited-edition, Koala rashie is a fresh take on our Aussie summer. A new photography art direction also elevated the brand’s look and feel, attracting and engaging with fans across Australia and the world. Get your own rashie here!

Koala Rashie design, brand strategy, look & feel refresh, UX/UI art direction, social media content, photoshoot art direction & styling, and campaign roll-out across TV, outdoor and digital platforms.

Client ......................... Cancer Council
Creative Partner/Copywriter .... Wayne Smith
Studio Photography ............. Jesse Smith
Lifestyle Photography .......... Jade Stephens
Agency ......................... RUMBLE Creative & Media