Ugly Xmas Rashie 2018

What started as ‘Australia’s new Christmas tradition’, soon grew to be more than just a one-off, festive novelty. With 2018 being the fourth year for The Ugly Xmas Rashie, a new design was in order. The limited-edition, Koala rashie is a fresh take on our Aussie summer. A new photography art direction also elevated the brand’s look and feel, attracting and engaging with fans across Australia and the world. Get your own rashie here!

2018 Koala Rashie design, brand strategy, look & feel refresh, UX/UI art direction, social media and photoshoot art direction and styling.   

Client ......................... Cancer Council
Creative Partner/Copywriter .... Wayne Smith
Studio Photography ............. Jesse Smith
Lifestyle Photography .......... Jade Stephens
UXR product concept ............ Gin Poppelwell
Agency ......................... RUMBLE Creative & Media