Small’s Bar


In the streets of Arosa, an alpine village in Switzerland, you’ll find a 50’s rock-inspired bar by the name of Small’s. Being a boutique start-up, they were after an identity that would make a big impression, with typographic and visual references to the classic rockabilly music era. Nested on top of an icy beer, you’ll see the region’s much loved mountain peak ‘Schiesshorn’ included in the brand mark.

Client ................ Small’s
Agency ................ Freelance project