QPAC Story Magazine



Story is the biannual magazine of Queensland Performing Arts Centre, each with a particular theme. Serendipity was the concept for the Act 1, 2018 issue. The cover idea is simple – the discovery of the X-Ray was a happy accident in history, created by incredible chance. This gold foil visual, combined with the common hand gesture for good luck (crossed fingers), was the creative execution of the theme. Serendipity was further visually explored throughout the publication. 

Art Direction, design and illustration. 

Client ............... Queensland Performing Arts Centre
Agency ............... RUMBLE Creative & Media