Whimit



Our challenge was to create a compelling name and striking brand look and feel for Greyhound Australia’s new product offering; an unlimited coach travel pass, that lets you explore Australia your way...any route, any direction.

We developed a unique, trademarkable term that plays outside of the normal constraints of travel. A name that signals the evolution of the bus pass and the freedom to travel on your terms.

The act of travelling any direction, any route and on a whim. To ‘whim it’.

For maximum wanderlust authenticity, images were sourced from amateur photographers with a hunger for experience-based travel. This was Australia seen through their eyes. 


Client ........................ Greyhound Australia
Photography ................... Social influencers & Andre Cois
Creative Partner/Copywriter ... Wayne Smith
Agency ........................ RUMBLE Creative & Media