George Hartnett Metropolitan


The insight is simple: No-one likes to talk about death. Ever. So how can a funeral brand start a conversation with people?

The answer: talk about living instead. Through an integrated campaign, we encouraged people to get out there and live life, doing what they love. We asked a bunch of everyday Queenslanders who they want to be remembered as, and used this as the core idea throughout the creative. Because the bigger the life, the bigger the memories you leave behind.

Client ........................ GHM Funerals
Copywriter/Creative Partner ... Brett Johns
Producer ...................... Shane Ford
Photography ................... Jack Harlem
Video Production .............. Two Little Indians
Film Director ................. Hayley MacFarlane
Post Production ............... 3P
Agency ........................ Driven