George Hartnett Metropolitan


The insight is simple: No-one likes to talk about death. So how can a funeral brand start a conversation with people?

The answer: talk about living instead. Through an integrated campaign, we encouraged people to get out there and live, doing what they love. Because when you live a big life, you leave behind big memories. We asked a bunch of everyday Queenslanders who they want to be remembered as, and used this as the core idea throughout the campaign. The result was a unique creative territory for the category, and the campaign itself engaged with over 42,000 people across social platforms.

Client ........................ GHM Funerals
Copywriter/Creative Partner ... Brett Johns
Producer ...................... Shane Ford
Photography ................... Jack Harlem
Video Production .............. Two Little Indians
Film Director ................. Hayley MacFarlane
Post Production ............... 3P
Agency ........................ Driven