George Hartnett Metropolitan
The insight is simple: No-one likes to talk about death. So how can a funeral brand start a conversation with people?
The answer: talk about living instead. Through an integrated campaign, we encouraged people to get out there and live, doing what they love. Because when you live a big life, you leave behind big memories. We asked a bunch of everyday Queenslanders who they want to be remembered as, and used this as the core idea throughout the campaign. The result was a unique creative territory for the category, and the campaign itself engaged with over 42,000 people across social platforms.
Client ........................ GHM Funerals
Copywriter/Creative Partner ... Brett Johns
Producer ...................... Shane Ford
Photography ................... Jack Harlem
Video Production .............. Two Little Indians
Film Director ................. Hayley MacFarlane
Post Production ............... 3P
The answer: talk about living instead. Through an integrated campaign, we encouraged people to get out there and live, doing what they love. Because when you live a big life, you leave behind big memories. We asked a bunch of everyday Queenslanders who they want to be remembered as, and used this as the core idea throughout the campaign. The result was a unique creative territory for the category, and the campaign itself engaged with over 42,000 people across social platforms.
Client ........................ GHM Funerals
Copywriter/Creative Partner ... Brett Johns
Producer ...................... Shane Ford
Photography ................... Jack Harlem
Video Production .............. Two Little Indians
Film Director ................. Hayley MacFarlane
Post Production ............... 3P
