Worry Free What Ifs


Allianz is all about travel insurance that lets you live out the extraordinary. Our task was to develop an integrated campaign, on a small budget, that captures those eureka moments of what inspired travel truly means.

We took the insight that almost every traveller has those worried thoughts - ‘what if I lose my bag? / what if someone steals my wallet?’; and then asked the question, ‘what if your insurance has the power to make those worries disappear?’


Client ........................ Allianz Travel Insurance
Creative Partner/Copywriter ... Wayne Smith
Radio Production .............. Mike Lange, Cutting Edge
Agency ........................ RUMBLE Creative & Media